# Impress Design & Marketing Agency **Tagline:** Web Design, SEO, Marketing and Advertising **Website:** https://www.i-d.design **Phone:** 720.495.1368 **Address:** 9306 Amison Cir #201, Parker, Colorado 80134 Impress Design & Marketing is an award-winning design, development and marketing team with over 20 years' experience helping companies grow and dominate their markets [web:105]. --- ## Core Services ### / (Homepage) # Impress Design & Marketing Agency ### Custom Design Your business is unique. Your website should be, too. Cookie-cutter websites don't tell your story. They don't separate your business from the crowd. Our custom designs do that—and they deliver results [web:100]. **Our proven storytelling techniques are based on the science of human interaction:** - Say more with less while still embracing your corporate voice - Tell your story in images and words to communicate with potential customers in a quick and easy manner - Custom designed platform where SEO is baked into the fabric of your website, app, or marketing materials - We deliver results [web:100] ### Messaging That Moves People Good messaging explains briefly your business and your products or services. **Great messaging moves people emotionally.** Science fact: all purchases are emotional decisions [web:100]. There is a science and an art to writing great content that moves people to take action. We all read and react similarly, especially when it comes to reading screens. We make it easy for people to engage with you [web:100]. ### Our 80-Step System We have an eighty step system designed to set you apart from the crowd. SEO isn't just about keywords and great content. It's also about the underlying framework of your website—how it's built and how it runs [web:100]. ### Marketing & Measurement Marketing your brand, services and products goes way beyond throwing up a page and seeing what happens. We measure, tweak and measure some more to build an experience that turns visitors into customers [web:100]. ### AI Integration Everyone, regardless of company size or niche market, can use AI to become a leader in their market. We understand how to: - Craft AI prompts - Use AI to move our clients' business to new levels [web:100] --- ## About Us ### /about.html # About Impress Design & Marketing About Impress Design and Marketing: Jack McDaniel, Ted Cekan and Erin Moroni. An Award winning design, development and marketing team with over 20 years' experience [web:105]. ### Jack McDaniel - Founder & Lead Designer Before starting **Impress Design & Marketing**, Jack spent several years as Director of Sales and Marketing for two apparel companies, managing all marketing campaigns, sales teams and customer service efforts [web:105]. Over the years he has developed Award Winning websites, apps and traditional marketing materials for a wide range of clients, including: - SmartSound - Sauza Tequila - Lead Today Society - IMG Group - International Jet Aviation - Victory Communications He has won **eight industry awards** and helped scores of companies grow and dominate their markets [web:105]. ### Ted Cekan - Developer Ted is a code ninja. No, seriously. Name a language and he's used it / coded in it. He's also won a few awards as part of the SmartSound team [web:105]. ### Erin Moroni - Content Writer & Storyteller Erin is funny. Seriously funny. Go read her blog and you'll see what we mean. She can write and tell stories and connect with your audience [web:105]. --- ## Services ### /services.html # Services - Web Design, SEO, Marketing and Advertising ### Our Holistic Approach We take a holistic approach to your marketing needs. Your visuals matter. But it's **your story**—your copy—that converts. Humans orient to the world via stories—the stories we tell ourselves, the stories we tell others, and the stories others tell us. It's in our DNA and you need to take advantage of it [web:106]. ### Blending Science & Art There's a science to telling stories and convincing others your products or services are right for them. For twenty years we've used science and art to write copy for our clients [web:106]. **We've become experts in subjects we would never have imagined:** - AI - Cheerleading - Landscaping - Royalty free music - Private charter jets - Long-haul diesel engines It doesn't matter your field or market niche: we learn it, quickly, and become a valued asset that delivers results [web:106]. There's a science to how humans consume stories, as well. We're experts at moving people from prospect to customer. We understand how to connect your message emotionally with people and then use data to turn them into customers [web:106]. **We bring everything into alignment across your organization:** - Website - Brochures - Email marketing - Advertising - Presentations It all has to speak as one [web:106]. ### Custom Design Services A custom designed platform where SEO is baked into the fabric of your website, app, or marketing materials. We deliver results [web:100]. ### SEO Services We integrate SEO into our website designs by embedding SEO strategies into the foundational structure of the site [web:108]. Your website is only as effective as the SEO built into it. That's true for local businesses as much as it is for large, international companies [web:101]. ### Marketing & Advertising Services Marketing is changing, and in drastic ways from what we have seen before. Analytics and AI are becoming core parts of Marketing [web:101]. --- ## Case Studies & Success Stories ### CognitiveScale **Client Testimonial:** > "Jack McDaniel has been a great resource to CognitiveScale. He has helped build out a new website, write content, and develop a management dashboard to help us track Marketing KPIs. He quickly understood our business and contributed to writing and editing content, which has always been a challenge for us given the complexity of our technology." **Akshay (Shay) Sabhiki** Founder and COO, CognitiveScale > "Where many agencies need us to do all of the content development, Jack was able to dive right in and contribute to our new messaging, and then translate this to SEO, advertising, and a number of Marketing campaigns. And his work drove results that were very valuable to our Sales and management teams." > "I have worked with Jack for over 10 years now. He has always been nothing but professional. His design sense and knowledge of what gets results and impacts the business long-term is extraordinary. He is the first guy I recommend to anyone." > "Jack has helped CognitiveScale in a number of areas related to Marketing Engineering, from web design and SEO to MarComms and messaging. He learned our business and the language of AI, our platform and products, the industries we serve and more. His Marketing Engineering program helped us to align the people, tools and processes that would not only build out excellent MarComms, our web site, and various Marketing campaigns, but it also produced results against specific KPIs." > "We contracted Jack to work full-time for us for several months. His work was excellent, the results great, and he worked well with our staff." [web:100][web:103] ### SmartSound One of our best Success Stories is SmartSound. For ten-plus years we engineered their marketing efforts toward growth and industry leadership [web:100][web:109]. **Areas We Brought Into Alignment & Measured:** - Messaging - Website Optimization - Content Design and Creation - Landing Pages - Traditional Advertising - AdWords and more [web:109] ### International Jet Aviation For more than eleven years we've worked with International Jet Aviation to establish the company as a leading Private Jet Charter company [web:101]. ### VV Mixers VV Mixers had two things they needed to grow their business: a new website that spoke to their customers, and an app that would help them run their business [web:100][web:101]. ### Gilmore and Dunn Family Dental Practice Shauna Gilmore has always been at the forefront of Dental practice innovation. We first met Dr. Gilmore in 2011 when she asked us to re-design their practice [web:101]. ### Other Clients - Saauza Tequila - Lead Today Society - IMG Group - Victory Communications [web:105] --- ## Blog Articles ### /blog/ # Blog - Web Design, SEO, Marketing and Advertising At Impress Design & Marketing content is categorized into three distinct types: 1. **Core Content** 2. **SEO Content** 3. **Leadership and Authority Content** [web:101] ### /how-we-use-storytelling-techniques.html # How We Use Storytelling Techniques Impress Design emphasizes storytelling techniques rooted in the science of human interaction to create emotionally engaging content that drives customer [web:102]. Humans orient to the world via stories—the stories we tell ourselves, the stories we tell others, and the stories others tell us. It's in our DNA and your website needs to take advantage of it [web:100]. ### /artificial-intelligence-four-marketing-tools-every-business-should-use.html # Marketing AI for Everyone Artificial Intelligence marketing tools are changing the game. Companies who adopt them will have a massive advantage moving forward [web:101]. Everyone, regardless of company size or niche market, can use AI to become a leader in their market. We understand how to craft AI prompts and how to use AI to move our clients' business to new levels [web:100]. ### /leadership-and-authority-in-your-market-niche.html # Leadership and Authority in Your Market Niche Leadership and Authority within an industry, even in a select portion of the industry, is incredibly valuable, and, more importantly, attainable [web:101][web:107]. Jack McDaniel began Impress Design & Marketing in 2005. He's an award-winning designer and has lead many companies to the top of their market [web:104][web:107]. ### /building-seo-strategies-into-your-website.html # Building SEO Strategies Into Your Website Impress Design & Marketing integrates SEO into our website designs by embedding SEO strategies into the foundational structure of the site [web:108]. SEO isn't just about keywords and great content. It's also about the underlying framework of your website—how it's built and how it runs [web:100]. ### /eight-seconds.html # 8 Seconds Can your site communicate effectively who you are and what you do in eight seconds with images switching out and popups asking visitors to join a mailing list? [web:110] No one reads your content. That's a fact. It is also a fact that you can use that information to communicate more effectively [web:101]. People don't buy features or technology. These things matter, don't get me wrong. But they aren't what motivates most people to buy [web:101]. Your voice—when writing or creating art—is your unique style, your perspective and take on the world. It takes time to develop and refine [web:101]. A lot of clients when beginning a new web design project want to stick as many things as possible "above the fold," that magical measuring line [web:101]. --- ## Key Differentiators ### Custom Design vs. Cookie-Cutter Your business is unique. Your website should be, too. Cookie-cutter websites don't tell your story. They don't separate your business from the crowd. Our custom designs do that—and they deliver results [web:100]. ### Storytelling-Based Marketing We take a holistic approach to your marketing needs. Your visuals matter. But it's **your story**—your copy—that converts [web:106]. ### Science + Art Approach There's a science to telling stories and convincing others your products or services are right for them. For twenty years we've used science and art to write copy for our clients [web:106]. We understand how to connect your message emotionally with people and then use data to turn them into customers [web:106]. ### Industry Expertise It doesn't matter your field or market niche: we learn it, quickly, and become a valued asset that delivers results [web:106]. ### Award-Winning Team - 8 industry awards won - 20+ years of experience - Clients report exceptional professional results [web:100][web:105] --- ## Contact Information **Impress Design & Marketing Agency** **Phone:** 720.495.1368 **Address:** 9306 Amison Cir #201, Parker, Colorado 80134 **Website:** https://www.i-d.design **Service Area:** Colorado and nationwide (remote work available) **Experience:** 20+ years helping companies grow and dominate their markets [web:105]