Measure the ROI of Your Marketing Investments
As a small business owner, every dollar you spend on marketing and design needs to pull its weight. measuring marketing ROI isn’t just about . . .
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Small Business University
The articles included in the Small Business University section are designed to get small businesses up to speed on digital marketing and help them compete at the local level.
What Is Small Business Marketing?
Small business marketing is the process of promoting your products or services to the right customers, using strategies tailored to the uniq . . .
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How to Optimize Your Website for Mobile-First Indexing
In 2025, Google’s mobile-first indexing is the default: Google now uses the mobile version of your website as the primary source fo . . .
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Writing Effective AI Prompts for Small Businesses
As a small business owner, you’re constantly looking for ways to punch above your weight—outsmarting, not outspending, the competition. Arti . . .
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SEO-Driven Web Design: A Guide for Business Owners
Our philosophy is that merging SEO fundamentals with modern web design techniques is the key to creating websites that not . . .
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Content Categorization: Our Philosophy & Why It Works
At Impress Design & Marketing content is categorized into three distinct types: Core Content, SEO Content, and Leadership and Authority Cont . . .
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Content Strategy, Design and Creation
Content strategy, design, and creation are interconnected processes that deliver meaningful, effective and user-centered content that aligns . . .
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Building SEO Strategies Into Your Website
Your website is only as effective as the SEO built into it. That’s true for local businesses as much as it is for large, international congl . . .
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VV Mixers
VV Mixers had two things they needed to grow their business: a new website that spoke to their customers, and an app that would help them ru . . .
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Marketing AI for Everyone
Artificial Intelligence marketing tools are changing the game. Companies who adopt them will have a massive advantage moving forward. The go . . .
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